Why Clean my Jewelry?
Many people buy jewelry, put it on and never take it off.
Most people don't realize that they can damage or wear out their jewelry by not cleaning it thoroughly on a regular basis.

Photo Credit- img: Diamonds-USA.com Thank you Ron Kane CRM manager Diamonds-USA.com Since 1997. You can see other great rings at Diamonds-USA.com
Diamonds attract carbon atoms, so lotions, suntan oil, skin oils, soaps, foodstuffs, and anything greasy will stick to a diamond like glue. If allowed to accumulate, this greasy buildup not only dulls the brightness of the diamond, it hardens and is extremely difficult to remove, especially in closed settings where we can’t reach the back of the diamond to physically brush or scrape off the goop!
Make sure to get your jewelry cleaned on a regular basis!
After all, it's all about the sparkle :)